SUILVEN_PRESENTATION&EVALUATION

Similar to the Rudimental Drums brief, this brief was completed earlier in the year as a short brief ‘in-between’ collaborative briefs. I enjoyed working on the type design for this brief as I tried to achieve a bold typeface without using bold shapes. I wanted something easily identifiable with a distinct natural character. In addition to this, I wanted the typeface to be clear. The name Suilven comes with a difficult pronunciation, and I wanted the letters to be clear and stand in their own space.

This work was done earlier in the year, and I feel that since conducting the brief my ability to design, and the quality of my work has greatly improved. While I do not remotely consider myself a type designer, I enjoyed creating the typography for the band. I do not have an interest in creating the everyday functional typography that is created by foundries such as Dalton Maag or Colophon. I feel these typefaces need to be created by people who dedicate their life to the world of type design, and that is something that I am just not willing to do. Despite this, I enjoy creating one off word marks like this one. This is due to the quick turnaround of the marks, and I can focus on the letters work together immediately. I find this particularly interesting when text becomes more flamboyant and each character physically interacts with the one next to it. This is something I have done outside of this module and I found it very therapeutic. I think I know have the abilities to create a desired effect through the use of software and my own design ability. This is something that has been nurtured throughout the three years, and I feel confident in my ability, and I will capitalise on it in future by taking on more briefs.

I am not particulary too interested in making a habit of doing design for bands, however the wider music industry in terms of events, businesses, and organisations does interest me greatly. I am personally in the band I have carried out the work for, so I felt that I had vested interests in this brief. I think it is important to use my design abilities to help myself out from time to time, and this is definitely something I will carry into the future. I am very interested in the idea of creating design for my own personal ventures, outside of my day-to-day graphic design practice, perpetuating my own contexts for my design and experimentation.