Once again this was a very process led brief. Similar to the SHED brief, I meandered through different stages of development, from developing an idea for a visual and running with the first thing I thought of. Once again, a very visceral and intuitive response, which can not be relied on to produce good work, but nonetheless it worked for me very well here. As I conducted the photography I realised that the image would need some heavy post production in order to acheive what I had in my minds eye. It turned out that this informed my concept and made it stronger.
When conducting the work for the brief, I thought about the context of what I was achieving. No, the design direction and the overall product was not something that I thought would become a reality, and no I do not want to be known as a record sleeve designer (as if there were a bigger cliche in graphic design). However, yes, I do like the idea of exhibiting work, albeit not strictly design work. This is why I tried to layer the concept and play with the context and meaning of the cover to provoke opinions on the song. If I was to submit this as an art piece I am sure there would be a multi-level concept referencing the potential for a fourth wave feminism in contemporary culture. I have always been fascinated with the push and pull relationship of art and design, and I would like to make this a wider context for my design practice later in life. I like the notion that art is designed, and you can apply many of the same concept building principles in the creation of art. For example, I think it would be interesting to use the Google Product Design Sprint, to create an exhibition. I find it interesting how an image like this can quickly be devalued by design by putting it on a poster and adding some typography relating it to a saleable commodity.
I was happy with the image, and the brief has allowed me to think about design from a fine art perspective. Having a previous background studying art, I think it would be nice to reintroduce this into my practice whether it be personally or professionally. However, this is something I am not looking to do for another few years, but I think it is important to be aware of the potential contexts and future application of my work.
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