The development of the brief has been very fluid and quick. Once the direction and concept was sorted the visual style seemed to take control of it’s self. Being an economy style I did not want the visual style to divert away from this theme. Half tone images and single colours on white were what was needed to convey such a concept.
While the visual style seems to be asserted, I feel that the branding components could be improved. There is something about the branding which has not quite worked. However, I feel it is at a good enough stage to submit to Elmwood. I would like to develop this brief further to tighten it up in lieu of the potential Elmwood presentation.
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