ELMWOOD_CONCEPT

The concept stage for this brief has been a struggle. The process was slow, however I feel the correct process stages were undertaken. Multiple possibilities were explored and the most appropriate was pursued and developed. Trying to develop the brief proved difficult and it was difficult to pin down the name and final brand concept. The overarching concept was to look toward budget branding and have an economy style. The branding wanted to be blunt and no-nonsense with a view to amplifying the no frills feel.