The research from the crit was, on the whole, very good. The crit highlighted that the design direction for DRIP answered the brief. While this was a good outcome, the work for Blade was not as succesful. One of the pieces of crit feedback said that the design was not suitable for the application which I have taken on board:
I used this method of crit in order to get some concise feedback. Rather than asking for feedback on colour choices or something superficial like that, I decided that I would invite the person giving the crit to make some assumptions about the brand. The fact that this was a false assumption means that my design is flawed, and that is all that I need to know. I will act on this, and produce a different design. To get better feedback than this, I should have asked the crit member why they got the assumption wrong.
Once again, I feel it would have been far more valuable to take work that is in progress as this would have invited a greater degree of feedback, while Blade is in the the process stage, I feel I got some valuable feedback, but I feel I should have invited more feedback on the matter to improve my design direction.
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