How did I develop the brief?
I developed the brief from initial sketches. It was very important to do a range of possibilities for each letter. As with designing a typeface it was very important to keep developing the forms of the individual letters so that the letters worked together in a typographic harmony. After I did this, I started develop a scheme for the band, interms of how the visuals would look over a range of different design deliverables. I thought about the way the band would distribute their music and promote themselves.
What problems did I have?
I did not have any particular problems with the brief. The research and direction of the brief effectively informed the design direction. I developed the brief very quickly and developed a typographic scheme that involved the header and body copy. I did not particularly have any problems however there are some things that I would like to develop much further.
Was it successful?
The brief was successful for the band as they were happy with what I had done. It was not successful for me as I am capable to do more. I would have liked more time to create the full alphabet and this is definitely something that I will be looking to do. This means that the display could be used for album headers and more. I have liked to incorporate more photography, however I had put a deadline on the brief, which did not account for the organisation and art direction of photography.
Leave your comment