What direction did I take?
I was influenced from the shapes of the snare drum, and more indepthly, the snare rattle. I liked that the shape of the rattle, and the wavy lines had a resonating quality to them. The pattern on the snare drum of the wear is anothing thing I found endearing about the drum. In addition to this I wanted to build around a red, pattern, and bold type.
Why did I take this direction?
I decided to build the brand around the most identifiable part of the drum kit, and it was the shapes of the snare drum that I was very interested in developing. I felt that this strengthened the brand to have a name, visual, and brand ethic that was built around the same stimulus. I worked toward a bold type style based around a copy led promotion strategy. I felt that this was the easiest and quickest way to get peoples attention, in schools and bars.
What influenced me?
I was influenced by wavy shapes and pattern that have always had a relationship with music, whether it’s from the literal vibration of the strings of an instrument, or the more tech driven media visualiser that always contains some form of wavy lines. I was influenced by the red of the local football team, and the fact that this colour is very high impact. Rather than using black on the red, I decided to use white in order to heighten the contrast.
How did I develop the brief?
I started with a very poor initial design. There was no concept, and no real design direction. After I decided that I needed to employ my full design process I started to look into the problem I was trying to solve and how I could individualise the branding. This came with a client meeting, and a more thorough understanding of the problem.
After I understood the client’s intention, I started to develop the brief from the initial research stage, to design direction, and finally visual development.
What problems did I have?
You can see from my full development on my blog that the brief started in a very dire state. I had not done the appropriate research before I started designing, and this led to a very poor development of the brief. Being embarassed about my intitial designs spurred me to look into the brief and develop a better design process for the brief. This brief was done earlier in the year when I had not reflected on my design process and fully understood how to refine it. I feel that I now understand how to put together a strong a consistent design process.
Was it successful?
I was very happy with how the brief went after I solved a few of my own initial problems. The client was very happy with the result of my development, and I feel that my process became more consistent with a professional design process. I was happy with the work that I did, but I wish that the brief was more substantial in order for me to make further design decisions. As it happened, all that was really needed were business cards, print promotion. I tried to think further about the design direction, but I would have liked to apply it to reality.
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