LCM_RESEARCH

What did I do?

The primary research I did for this brief included meetings with the marketing department at Leeds College of music, and a look into their usual print ephemera. In addition to this I looked at how music is represented in a graphic format in order to understand how the atmospheres created by sound can be put down on the printed page. I looked into other commissioned works by Leeds College of Music, and took an in depth look at the the Steinway company and the anatomy of a piano.


Why did I do it?

I thought it was fundamentally important to hold meetings with the marketing department, and keep in regular contact via email. I did this as a form of research in order to understand what was needed from me, and how I should approach the brief. I looked into other music posters, that had an appropriate high end feel, in order to understand how a problem like this is tackled. I looked at the previous submissions to gain insight about what was expected, and how to surpass it in order to answer the brief well, and above expectation.


What more could I have done?

I think that the research I did for this brief could have been improved by experiencing the some more events that were in this style. As it stood I only attended one event, and I did not really get a feel for the music straight away due to the fact it was a new environment and I did not feel comfortable.

I feel like I did sufficient research in a primary and secondary variations, and I did what was within my power. I would have loved to have visited Steinway, in order to get some more direct input.