Rejected Concept and Idea that I still quite like
What did I do?
At the beginning of this brief I immersed myself in primary research. I visited the venue that the event was held at and I took a walk around the surrounding area to see what there was from the surroundings. I looked into the music that was going to be played at the event and I also looked into the branding of the venue and the tone of the surroundings.
Why did I do it?
I conducted this type of research as I felt that once I had collected all of the influences that make up the event, I would have all the material I needed to put together a visual that would represent this event in the most honest way possible. The brief lasted 3 days, and during this time I immersed myself in the cause, through the quick, but in depth (for the size of the brief) research that I conducted, I was able to create my own narrative for the poster that came from making connections through it’s components.
What more could I have done?
I was very happy with the amount of research that I did. As the brief progressed and I created a narrative and feel for the event, I felt that I could start to involve more visual research. This stage happened when I fully understood what needed to be communicated.
While this brief was quite short, I feel that the amount of researched I gained impressed myself. Understanding the event allowed me to design a very appropriate visual and I felt that from this moment I started to develop a good methodology for researching briefs.
What direction did I take?
After deciding that the brief should have a DIY aesthetic. I started to think about what a DIY aesthetic actually is, literally and metaphorically. I looked into jazz posters with it’s improvised visual approach and hand printed aesthetics that found beauty through imperfection. I then decided, after drawing up some potential visual directions, that the direction should take a more literal approach, and mash the DIY SHED theme with the theme of music.
Why did I take this direction?
I took this direction because I was inspired by creating a visual reaction to the music. Not so much in the way that I would visually represent sound waves by looking at the music through a media player then rip off the shapes, or paint the typeface while listening to music. Rather I would take elements from my research and insert their nuances into my design, so that the direction would be accessible, but with meaning and reference.
What influenced me?
I was influenced by the space of a shed, and the organisation of the shed. I liked the way that these things were stuck on walls as a reference point, but I felt that their arrangement was too pristine. I liked the idea of organised confusion found in Jazz improvisation, and I felt this had a very DIY feel. I became inspired by bespoke typography, and very characterful type designs. I was also particularly inspired by the limited colour palettes of some of the examples above, and I felt these would work nicely against a more liberal layout.
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